This is the promised followup post to Barbara Hinske’s Facebook Really Can Help You Sell Books and my Can Facebook Really Help You Sell Books? posts. I spent some $350 on Facebook ads in December with the twin aim of getting more subscribers to my newsletter and promoting my new bundle.
So, how did I fare?
The Ultimate Bundle of Fantasy Novels and SF Short Stories Is Born
The very first thing he suggested was that I bundle all my work. As he pointed out, to run an ad, the first thing you need is a bargain.
So, Rule #1: don’t bother advertising a full-price book.
It turns out that, if someone bought…
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