What Readers Look for when Buying a Book

Nicholas C. Rossis

Tara Sparling recently wrote a couple of blog posts about  self-publishing; namely, What makes people buy self-published books, and What Puts Readers Off Self-Published Books. I loved them both, and confess to a tiny bit of envy at her excellent material.  However, being the gracious author and blogger that I am, I will share Tara’s findings with you and urge you to visit her blog, which is filled with interesting posts, beautifully written.

Tara interviewed readers and writers regarding what makes them buy a self-published book, thus giving us invaluable insight into how to better market and promote ourselves.

Graph by Tara Sparling Heavenly graph by Tara Sparling

  • cover, blurb and sample: I will not go into the known cliché, since we DO judge a book by its cover. From my day job as web developer / web promoter, I know for example that certain colours work better than others (blues, oranges) and that people like seeing faces in ads…

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