How to Use Facebook Ads to Gain Subscribers and to Promote a Giveaway

Nicholas C. Rossis

As promised at the end of my post, My Facebook Ads Experience and 3 Marketing Rules, here are two alternative ways you can use Facebook ads to gain subscribers and to promote a giveaway.

One Alternative Model

FB ads - subscribers - Autumn | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Click to open in Mailchimp

During December, I teamed up with authors Autumn Birt and P.H. Solomon to run Facebook ads in order to gain subscribers.

The way we did this was by giving away one book each, and sharing the subscribers among ourselves.

Autumn set everything up, and she did a wonderful job. We spent $1 daily each, and ended up with 85 new subscribers at a cost of $30. This means that each subscriber cost us just $0.35.

The only drawback with this model is that there is no tripwire page. Which means there’s not even the possibility of you recouping the money spent on the ads.

Incidentally, we…

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Categories: Writing | 1 Comment

About J.A. Stinger

I'm a wife, mother, and author. My husband is my co-author and we moved to the Greater Atlanta Metro area in the summer of 2014. While I have always written some, I didn't turn it into anything serious until after my diagnosis with MS in early 2015. Since then, I have focused a lot on what I wanted to get done, verses things I had just been putting off until "later".

One thought on “How to Use Facebook Ads to Gain Subscribers and to Promote a Giveaway

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