~ How to Create Symbolism and Why you Should ~

Yvette Carol, Children's Writer

There is something you find interesting, for a reason hard to explain. –Annie Dillard

Book shelf real estate is tiny. It pays to remember that our book will only occupy a small amount of territory on that prized book or library shelf (if it gets there at all!) so we need to stand out. A number of years ago, I read a magazine article about small business start-ups creating their own symbolism, just the same way big companies choose logos. I wondered, why shouldn’t Indie writers also utilise this tool and create their own logos?

*Reason One: Our brains remember images before facts.

It’s a well-known fact that symbols work on our subconscious, and we humans respond to visual clues. There’s a reason all the major brands always build their businesses around a symbol. Once they establish a logo, the emblem then becomes synonymous with their name.

DSC00101*Reason Two: A…

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Categories: Writing | 1 Comment

About J.A. Stinger

I'm a wife, mother, and author. My husband is my co-author and we moved to the Greater Atlanta Metro area in the summer of 2014. While I have always written some, I didn't turn it into anything serious until after my diagnosis with MS in early 2015. Since then, I have focused a lot on what I wanted to get done, verses things I had just been putting off until "later".

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